SEO promotion in Yandex has become much more complicated compared to the methods of the late 2000s. Moreover, this search engine regularly updates its algorithms and introduces new ones, so the techniques that were effective a couple of years ago may not work today or even lead to sanctions.
The main mistake would be to assume that Yandex and Google are no different, and that what is good for one will also work for the other. In this article, we will tell you what the apparel company database differences are in promotion in these search engines, and we will analyze the necessary actions for successful work in Yandex.
Any experienced webmaster knows about the big difference in SEO promotion of a site in Yandex and Google. Sometimes it happens that the requirements of these systems not only do not coincide, but completely contradict each other, and if you want to qualitatively promote a resource in Yandex ─ Google indicators will have to be sacrificed.
Differences between SEO promotion in Yandex and Google
The main differences between the two search engines are:
Yandex always closely monitors behavioral factors, but Google completely ignores them.
Want to improve your Google rankings? Don't be lazy and spend some time adding competent internal linking to your resource. For Yandex, this is not so important.
There is also a significant difference in the methods of checking uniqueness. Thus, Yandex does this according to shingle 3, and Google ─ according to shingle 7.
Yandex prefers short texts that do not exceed 5,000 characters, while Google likes articles with 500 words or more.
Article size in Yandex and Google
Yandex always prioritizes the quality of the resource. Thus, it can highly rate a site even if it has not been updated for six months. But for Google, regular updates are very important.
Google attaches great importance to link promotion: its results can be seen after seven days. When working with Yandex, you can do without backlinks at all, and the search engine will forgive you everything.
The domestic system is very loyal to regional promotion. For Google, it does not play any role, it values the trustworthiness of the site first of all.
There is also a clear difference in the acceptable density of key phrases: for Yandex this figure is 1–5%, for Google ─ 7–10%.
The Russian search engine generates a page snippet automatically, but when working with Google, you can create it yourself by filling in the Description meta tag.
Differences between SEO promotion in Yandex and Google
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