To do this, use the following symbols (pay attention to each sign depicted):
"+" will add a word, for example, when using prepositions in a request (they are usually not accepted by services when processing questions);
“–” will exclude a particular word that, for example, is not required for the query, but is often encountered;
“[ ]” are needed when it is necessary to select words in a certain sequence, but they may have different forms, declensions and conjugations;
"│" will help you find out how often variable queries occur;
"( )" are needed to group requests, for example, (delivery│order) website + (ready meals│dishes│food);
"!" is used when a word must be in a given form, i.e., its declension, conjugation, number, etc. will not change during the search. This symbol is usually used when indicating the names of companies, cities, etc.
"" will help you find the phrase in its original form, since quotation marks prohibit changing the phrase, they are rarely used to select keywords.
To collect low-frequency tails, you can use the following methods:
automatic selection of keywords for a site in Yandex (column on the right);
suggestions offered by the AdWords service;
exploring the automatic suggestions offered betting email list by other search engines.
The obtained keywords are entered into the statistics of Yandex.Metrica and Google Analytics. After that, it is necessary to carefully review all the selected options, delete unnecessary ones and leave those that are optimal.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
There are many different services that help you choose keywords for website promotion. You can also remove unnecessary words in different ways. It is better to make a list of negative words in advance and then enter them in the appropriate field, designated as "Stop words".
If there are no such "non-keywords" written in advance, the list will have to be compiled when filling out the form. To do this, you will need to carefully analyze the selection of keywords, and then delete the unnecessary ones. As a result, from 3 thousand to 5 thousand positions should remain.