Watch this video on LinkedIn

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Maximizing its features and capabilities.
Spending your time to engage with every comment from your audience.
Leveraging trends on that specific platform to give your content more mileage.
That’s how you’ll not just master the platform, but measure the return on investment (ROI) of your social media efforts, too. And while social media engagement may not convert to direct sales, it will turn casual viewers into engaged fans—and those are much more likely to become loyal customers.

Let’s take a closer look at three companies using this in the real world:

Canva counts nearly half a million TikTok followers, and many of its videos reach tens of thousands (and some even over a million) people.

Using a trending sound plus a popular video format (“POV: …”) brought this video more than 35k views.

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Another example is Gong, a revenue intelligence armenia telegram data platform, with its LinkedIn presence. Gong’s business page on LinkedIn shares 10-15 posts per week tackling crucial topics and deepening their relationship with their audience in the comments.

Consistency and a human tone behind each post for the win.

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And then there’s the Instagram account of Hootsuite, a social media management platform, that leans into exactly what works on Instagram at any given time. Whether pop culture memes or Reels with trending audio, Hootsuite makes it work for its industry, product, and vibe.

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Source: Hootsuite, Instagram

6. Publish Educational Video Content on YouTube