Main Myths of Contextual Advertising

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Myth 1: Launching contextual advertising requires large financial investments

Many businessmen shudder nervously at the phrase "contextual advertising". They believe that this method of promoting a product or service is not at all a cheap pleasure. Only well-known, well-promoted brands can resort to it.

This position is expressed by small business direct mail mortgage marketing owners from cities with small populations. But there are also those who, before launching the context, estimate the amount of money spent and compare it with the average check. Or they carry out operations after the advertising has worked. The drain in "Direct" or Google Ads is estimated at several thousand rubles.

Money in advertising

In fact, the advertising campaign in Yandex. Direct or Google Adwords can always be optimized for the budget. The price of a transition to a resource (click) will be no more than 1.5-4 rubles, and the costs per week will not exceed one thousand. However, without sufficient experience working with this tool, it is difficult to make a calculation. In this case, contextual advertising will become an expensive and not particularly satisfying way of promotion.

Myth 2: The results from contextual advertising will be quick

The calls to the sales department do not stop, the applications pour in like water from a cornucopia - the cherished dream of entrepreneurs. But reality says otherwise. Sometimes several hours pass from the moment the first campaign is launched until the first application is received.

In fact, before launching a full-fledged campaign, specialists include a so-called test with a budget of 2-3 thousand rubles. This money is enough to analyze the state of the niche, develop ads that are interesting for clients, and make a forecast for weekly and monthly expenses.

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Myth 3: Once you have set up and launched an advertising campaign, you do not need to adjust it or monitor its operation.

Many entrepreneurs who turn to contextual advertising for the first time think that it is a one-time story. They believe that it will only need to be set up once, and then they will have to fight off an incredible number of clients.

In fact, no matter how ideally the advertising campaign is set up, it requires attention. If you treat it superficially, the number of clicks on the resource will begin to fall, and there will be few orders in the basket. It should be taken into account that the demand for goods depends on the season, rates are constantly changing, and frequent creative (the so-called phenomenon of banner blindness) bores users.