A content calendar can help streamline your marketing strategy, be more efficient, and save time, whether you’re working alone or as part of a large marketing team. But what are the best strategies, tools, and methods for creating one, and how do you come up with ideas for engaging content ?
We’re here to help. In this guide, we’ll show you how to create a great content calendar. It includes tips from our community of SEO experts, as well as Julia McCoy and Melanie Deziel , our guests on our #Semrushchat, which is largely dedicated to creating a content calendar.
A content calendar is about planning and organizing your content for publication, including on social media. This means you’re creating an authoritative source that can be easily referenced by your romania telegram number database marketing team or, if you’re a freelancer, your clients.
Also known as an “editorial calendar,” it can be organized on a weekly, monthly, or biannual basis, depending on your marketing needs. No matter which one you choose, a content calendar makes it easy to keep track of all the content that’s being produced and published.
Editorial calendars can encompass a range of content, depending on your industry. This includes:
Upcoming articles.
Planned promotional events.
Updated old content.
Publishing videos, such as webinars , etc.
Status updates.
Case studies.
Important dates in your sector, or seasonal events.
Content Calendar Template.