Average bounce rate: mobile vs desktop

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User Engagement Signals
The increase in traffic levels has been accompanied by an apparent decline in user engagement on these sites, with behavioral indicators such as bounce rate and time on site showing a consistent negative trend for both mobile and desktop searches.

Average time on site: mobile vs desktop
As expected, desktop visits were 40% longer than mobile visits in 2020.

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The average time spent on-site by desktop users actually singapore telegram number database increased by 3% in 2020, while the equivalent on mobile continued its annual decline. Still, users have been spending less time on sites on average since 2018, regardless of the device they’re using, which may be another sign of shortening attention spans .

The slight increase in time spent on the site via a computer also led to an increase in the average bounce rate over most of 2020.

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From 2018 to 2020, mobile visits had an average bounce rate 3% higher than desktop, but that gap had narrowed to just 0.2% by the end of the year, suggesting brands need to do more to engage increasingly discerning and device-agnostic users coming from SERPs.

Mobile or desktop: SERP difference
Beyond user behaviors and engagement, we looked at how this mobile dominance was already affecting Google's search results.

Our analysis of the 50,000 most popular search queries in the United States revealed some signs of what's in store for mobile SERP winners and losers.