For example, you need to choose the right keywords to promote your pet products. Business owners who sell dog repellent for the yard should invest in campaigns with keywords that benefit their pet niche.
you'll also be able to gauge the strengths and weaknesses of your fiercest online competitors .
Define your goals
Again, finding the best SEO keywords isn’t just about doing keyword research. Without goals, you don’t have a vision. Without a vision, it’s hard to choose keywords that mean something to your business or audience.
So, list 3-5 goals you hope to achieve with your SEO campaign. All SEO campaigns are different, but most are designed to achieve these goals:
Boost brand awareness: If your business is based on a cause cyprus whatsapp number database you believe in, your goal may be to raise awareness of your brand and promote your ambitions around the world.
Increase website traffic: This is the most common goal. The more visitors you have, the more likely you are to convert them into customers.
Boost Conversions: If you sell products online or have a pet eCommerce business, this is probably your goal.
Attract local traffic: Local pet stores and businesses love to convert online attention into foot traffic to increase sales (think local SEO ).
An SEO campaign can consist of one or two of these goals. It depends on what you want to achieve with your business. When you've finished writing down your goals, write key performance indicators (KPIs) to go with them.
A KPI is simply a measurable goal. For example, if your goal is to improve your website's conversion rate, a KPI might look like this:
"Improve conversions by 35%"
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