It was a very nerdy background.
Before we continue, here's a quick video of the Borg Queen , where she freely discusses her role. This will give us a short break before we dive back into the major updates.
Optimization for Google (not for the user)
The reason we've come this far is because I've always believed it's important to understand not just how to optimize, but what you're optimizing for. And no, it's not the user. It's Google.
And before a bunch of SEOs jump down my throat with quotes from John Mueller and even my own past comments about optimizing for users being a surefire path to higher rankings, let me tell you that our job as SEOs is to rank well, and that means optimizing for Google.
So yes, indirectly, we optimize for users, and it's important to south africa telegram number database emember that, especially in the context of major updates lately, but words matter. Never take your eye off the ball and don't forget what your role is.
Let's get back to what a major optimization is and what it consists of.
We can hardly talk about preparing your site for a major update without first exploring what it is, especially now that we know how the Core differs from other algorithms and functions.
A major update is, basically, an update of the base of the system itself, but not necessarily all of its individual components, or even many of them.
Areas that can be improved include.
THEIR job is to optimize for users
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