The term "ranking" comes from the English word "range", which translates as "to line up". For example, in the army they say "to line up in order of height", which means to line up according to height.
In the field of SEO promotion, website ranking involves lining up sites in accordance with a specific request.
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For example, a person entered the phrase “samsung smartphone review” into Yandex.
Yandex
In response to this request, a list of sites appeared, arranged in a certain sequence:
The list of sites is sorted from top to bottom according to ranking factors.
The sites that best match the entered query, as well as the most popular, useful and high-quality answers, are always placed at the top.
A natural question to ask is how does a search engine decide which answers and sites best match the user's needs and interests?
It should be said that in the process of selecting an answer to a search query, the system analyzes a large number of factors that may indicate that the information is relevant to the user's request.
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Relevance here refers to the completeness of the answer to the question posed.
The search engine strives to provide an answer that will help the user solve his problem quickly and easily.
The factors that the system analyzes when leaving search results are called ranking factors.
The ranking mechanism involves arranging the answers found according to the degree of their compliance with the user's request in descending order.
The system strives to ensure that the list of provided answers and sites can satisfy the user's need for information as quickly as possible, so that he does not waste his time on independent data analysis. Thus, the main goal of the search engine is to please its customers, to provide them with a quality service.
Owners of sites that are in search results are interested in attracting new visitors. The following figures are important to them:
85% of users only view the first page of the list of sites that match their query.
90% of people find what they need in the first three items on the list.
So, sites located in the top three and on the first page of search results have a better chance of attracting new clients.
Those who did not get into these positions should work on the effectiveness of their online promotion.
Search engine optimization is about finding out the ranking factors that search engines use and adjusting your site to them so that it ranks in the top three or at least top ten.
So, if the quality of the content published on the site is important to Google, the resource owner needs to make sure that his text is better than that of his competitors.
Since there are many search ranking factors, the work on promoting and administering a resource becomes painstaking and multi-level, since it is necessary to improve the site on each point.