businesses can upload all the data

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Performance will only improve over time, driving more and more advertisers to invest in Google Ads.

Now the difference will no longer be in who knows how to best manage the tool, but in who has the ability to be more strategic and competitive at the business level (value proposition, sales process, customer service, use of data, etc.).

This is just the beginning, when the music stops, don't be the one left standing.

Google realized that Facebook was capable of offering a page for businesses to easily advertise even if they did not have a hugely successful website.

Google's response will be to give greater prominence to Google My Business from now on so that smallthey need to run their campaigns from there.

In recent months, we have seen a trend in Google My Business gaining canada mobile database functionality by leaps and bounds to the point where you can create a website with a click from the listing, upload products and/or services and increasingly supplement the information.

The war for SME advertising is on and no player in the industry wants to be left out.

Finally, it is interesting how, although these campaigns were the first product launched by Google after the rebranding of Google Adwords to Google Ads, they have barely had any kind of coverage or media interest since then and have taken a backseat.

That, while the reality is that they are their bet for the future and Google makes every new advertiser use them.