Ungate content and still capture leads

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Leadfeeder can give you access to eactly this type of data. Learn more here.) 3. I have a slightly unpopular opinion (at least based on the number of lead magnets .Customers don’t like gated content.


They're tired of seeing a carrot dangled and they're tired of overly jordan whatsapp list salesy emails. When should you un-gate content? Our answer is “now”. The problem is, marketers don't want to lose leads by un-gating content. I get it. I also get a little thrill every time another lead joins our email list or fills out a form.


But all those leads might not be as effective as you think. Luckily, there's an alternative B2B growth marketing strategy. Un-gate that super valuable content, then use Leadfeeder Web Visitors to capture the companies downloading your content—without asking for an email address. Here's how: Install the Leadfeeder tracker.