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The application is available in the browser and can be integrated with third-party services, such as Google Analytics. The software is designed to solve marketing problems in small, medium and large businesses with a client base of up to 100,000 people. The system's functionality will help in everyday work not only for representatives of e-commerce, advertising agencies and specialized divisions of corporations (marketing, sales, customer service), but also for bloggers. ActiveCampaign allows you to interact with the client via email, website or mobile phone, creating personalized offers based on their interests. All information about the buyer, including browsing history, is collected in one place, which allows you to get more accurate insights.