Use storytelling . understand and relate to their problems. Include stories in your videos that users can relate to regarding their problems and become more interested in the video as they learn how your software can help them solve their problems.
Have a compelling video script . A video script is the foundation of great, amazing videos. Plan out the scenes and how your videos will play out to attract your target audience. With a script, you can manage the length of the video, the message of the videos, and how the message will engage your audience. Make your video script eye-catching and fun and include the CTA that you want your potential customers to take action on once they watch the content.
Add subtitles . Sometimes the viewer can watch the video but needs help understanding the language. Including subtitles allows viewers to engage more with videos as they can see the visual elements and still read the subtitles.
Use compelling CTAs . Call to action is an essential part of engaging videos. Your SaaS video production process should include conceptualizing impactful and effective CTAs to attract and engage your viewers. Give your target audience a clear action that you want them to take once they watch the videos.
Keep it short . People love short, fun videos. To increase namibia whatsapp number database engagement, make sure to create short videos that are both fun and educational. Give your target audience the value you want to convey within the first few minutes of your video. Here are examples of the average length of some HubSpot videos on YouTube.
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Source: YouTube
Use compelling headlines . Headlines grab the attention of target users and make them click on your videos. A good way to grab users' attention with headlines is to include the pain points they are going through.
The Best Types of SaaS Video to Create
Explanatory videos
These are videos that brands create to showcase the value of business offerings to their target customers. They help solve a challenge their customers are facing. The videos first show the target audience the problem they are facing. They then offer ways to solve that pain point and then showcase business services as a solution to that pain point. These are examples of explainer videos from Yum Yum agency on YouTube.