We cannot go into the details of their communication strategy here. But the communication mix that makes sense for them, briefly described, looks like this.
The focus is on a dedicated magazine (corporate blog).
A newsletter will be published twice a month.
Profiles on XING and LinkedIn are actively maintained.
A Facebook profile is created.
The next step will be to add a Facebook page and profiles on other selected platforms.
Lectures and participation in conferences serve to expand the network through real encounters.
Existing contacts should be refreshed and reactivated through direct contact via telephone and e-mail.
Even during the development phase, Susanne feels a spontaneous aversion to certain tasks. Others are completely fine for her, or she even looks forward to them. But how does she solve the problem that some things just have to be done , whether she enjoys them or not? This is where the preference matrix comes into play.
Fill out the preference matrix
preference matrix
Note: The names of the individual columns have emerged from working with personal brands. Feel free to replace the terms with others that feel better to you.
Susanne now looks at the matrix column by column. Below are some examples of what she has entered. To keep this post from being too long, I have limited myself to two points for each. Your own list may be longer (or, of course, you may only have one point for a column).
This gives me energy
Attend conferences and talk to other people.
Collect topic ideas and keywords for blog posts.
Note: Most of the points should be in this column. This is where chinese america data the great potential lies that we will work with later. This is where the communication strategy is centered.
That's okay with me
Occasionally refresh old contacts and call former colleagues.
Create profiles on XING and LinkedIn and update them with status updates.
I have resistance to this
Regularly write your own blog posts completely by yourself.
Always having to be online.
I definitely don't want that
Posting every cup of coffee on Facebook and reading other people's everyday stuff.
“Knocking on doors” and making telephone acquisitions.