Advice : A little trick will help you encourage people to enter the target query into the search without any cheating. First of all, ask your acquaintances and friends to enter the key phrase into the search. Computer systems will not have any questions, as this is a completely natural action. Then, distribute the link to the search results on social networks and motivate clicks on it to increase the frequency of display of the search results for this query.
In fact, it is not that difficult to promote a brand in search suggestions. But this can only be done with a comprehensive approach:
organize marketing activities (advertising, reviews, articles, posts, videos);
provide high quality resources and service.
The hardest part will be for projects occupying the most popular commercial niches (equipment and electronics) and competing with market giants. But suppliers, service providers and retailers in a narrow segment (including certain regions) can make efforts to get into the list of popular keys and get excellent benefits from these actions.
Collection and promotion of search suggestions in Yandex and Google using Serpstat: step-by-step instructions
Here's what the plan to capture top positions in search results looks like:
collection of popular keys;
clustering;
creation of a content plan;
Publish articles and get traffic!
Step 1. Collecting search suggestions in restaurants email list Yandex and Google
Open Serpstat and go to the tabs “Keyword Analysis – SEO Analysis – Search Suggestions”.
Since Google and Yandex search suggestions will be different for the same queries, we will consider them separately.
Example 1: "Yandex" . Let's say we need to create a plan of articles about "Yandex.Direct" .
Yandex.Direct Article Plan
First of all, we select the search engine - "Yandex" (MSK), and then enter our request. The system shows us over 3000 of the most popular keys.
Most popular keys
The topic chosen is quite extensive. This means that we need to take one of the keys and work on it more deeply. To do this, right-click on the "Configure" button and select the "Open in a new tab" option.
The page that appears displays more variants of the selected query. To download them to a separate file and then divide them into groups using the clustering tool, click "Tools − Export" in the right corner.
Grouping key phrases
Example 2: Google . How do popular search keywords help create a separate publication? They are collected in Google in almost the same way as in Yandex. You just need to use a different search engine.
Let's say we are filling a blog about construction. Our goal now is to write an article about home extensions. We enter the key phrase "home extension" and select the search engine "Google - Russia".
Google search engine
We perform the same actions as in the first example, before saving the file with a set of popular keys.
Step 2. Clustering of hints
At this stage, we need to determine the homogeneity of phrases and form groups of phrases that are similar in meaning. To do this, go to the "Tools" tab in the "Clustering and Text Analytics" section.