Key takeaway: Be consistent in your social media marketing efforts, as consistency connects and builds powerful, sustainable brands.
Using LinkTree as an Instagram link
You have one link in your bio and you use LinkTree. Really? Well, it’s actually not that surprising, because it’s one of the most common, but less obvious, SMM mistakes that brands make on Instagram. Here’s why using Linktree is a mistake:
You are dependent on a third-party app and have zero switzerland number data control. If it freezes, you will be frozen too.
you sacrifice your branding because you work within their norms and parameters.
your Linktree page basically looks the same as everyone else's. in the paid version. Plus, all your data belongs to them.
So what should you use instead? Your own website! There’s absolutely no reason why your website’s homepage shouldn’t direct your viewers to where you want them to go. If your website isn’t set up for the most important actions you want your visitors to take, fixing that should be a priority.
Cheat sheet for working in social media
5 non-obvious social media marketing mistakes to avoid at all costs:
Publishing for the sake of publishing without any real intention or strategy
Strict adherence to the plan and lack of flexibility in social media strategies
Overdosing on product or service advertising. Maintain a 4 to 1 entertainment/promotion ratio.
Lack of brand consistency and simplification
Using Linktree in Instagram bio
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