To begin with, you should define your goals. They could be

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zakiyatasnim
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Joined: Tue Jan 07, 2025 4:50 am

To begin with, you should define your goals. They could be

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According to Wyzowl, video shows excellent results at every stage of the consumer funnel: from attracting potential customers to closing the deal and after-sales service.

A video whose purpose is lead generation contains a call to action and a promise of benefit. Such videos are created taking into account the degree of interest in the offer. The use of this type of video involves addressing the appeal and showing it to the target audience (targeting, retargeting, remarketing).

Competitor analysis
Before you start video marketing, it’s worth asking yourself what your competitors or those you want to emulate are already doing in the video space. Do your competitors have YouTube vlogs? Have they replaced text information on their website with videos or placed a video about their company on their homepage? What can you do to differentiate yourself from them? This could be in terms of both the quality and quantity of videos.

According to Forbes , companies that use video content receive 41% more internet search traffic compared to companies that don't yet have video.

If there is no video on the topic you are working on yet in the Ukrainian and Russian-speaking segments of the Internet, this is a great rarity. Then you need to see what your English-speaking colleagues are doing in your niche and learn from their experience. Analyzing your competitors, their strengths and weaknesses will allow you to think through a strategy for promoting your business using video and create a content plan based on it.

Video application
Simply creating a video is not enough. It is more important to use spain number data it correctly. How and where the video will be used must be taken into account even at the design stage. This affects not only the structure of the content and its content, but also its technical data.

Top 3 social networks for video marketing:

1. Facebook
2. YouTube
3. Instagram

Frame proportions, the presence or absence of subtitles and sound, video duration - the most popular social networks have different requirements for these parameters. Here you should give preference to the format that will give the greatest return and meets the requirements of a particular social network that your target audience likes. Fortunately, all audiences are represented on Facebook today, and this social network is in first place in terms of the effectiveness of video use . Despite this, Instagram is more suitable for direct sales of goods to a female audience, and YouTube is more suitable for useful reviews and expert vlogs.

The type of video created also depends on the main promotion channel. Whether the video is entertaining, informative, or educational will be determined by the level of popularity of a certain type of video content on the chosen platform.
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