Mobile commerce allows people to shop on the go, making it a more accessible alternative for many consumers. Also, you can activate mobile push notifications to enhance your shopping experience and get relevant updates about current offers and news. One more difference lies in location tracking: mCommerce monitors your location using GPS, Wi-Fi, and cellular connections, while eCommerce tracks location through the IP address.
Types of Mobile Commerce
There are three basic types of m-commerce that include mobile shopping, mobile banking, and mobile payment. Those, in turn, have several subcategories that can be expanded even further. Let’s take a look at each one separately.
Mobile shopping apps
Here, we relate to mCommerce mobile apps offering various services, starting from clothes shopping and food delivery and finishing with e-tickets and content purchases.
This type focuses mostly on conducting digital transactions using mobile apps. The only thing it requires is registration. Upon signing up for your credit or debit card account, you may use it as much as you like.
Mobile payments
This category relates to the practice of paying for products and services via a mobile device, such as a smartphone or tablet. Users just need to download a payment app, link their bank account or credit/debit card, then scan a QR code or input a merchant code to complete a transaction via mobile payments. By using GDPR and SOC 2-certified QR code generators, you protect both your data and the data of users scanning your codes. Uniqode, for example, is one such QR code generator, ensuring that mobile payments are not only easy but also secure.
Advantages of M-Commerce
Who doesn’t use mobile devices these days? Of course, everyone does! In this part, we will discuss the advantages of mCommerce for both customers and businesses.