The click-to-open rate is the best way to measure your email campaign’s success.
You can do so with this formula:
By measuring the click-to-open rate, you get an idea of what your emails have:
engaging content
an effective CTA
ease of interaction
Note: For any email campaign you run, ensure your click-to-open rate is not less than 10%.
Email conversion rate
For any ecommerce business, the estonia telegram screening ultimate goal is to make a sale. Tracking your email conversion emails is the most critical ecommerce metric.
The conversion rate can be calculated as follows:
Email conversion rate calculation formula
You can further multiply the result by 100 to get a percentage value.
Here’s what conversion rate you can expect from your email campaigns.
Unsubscribe rate
When you have many subscribers, the unsubscribe rate comes into the picture. Retaining old customers and keeping them hooked on your brand will increase sales.
Think of why people are unsubscribing from your email newsletters. Is it because you send too many emails? Or simply because of poor user experience?
Whatever the reason, try bringing the unsubscribe rate down with every campaign you run.