If you work with social media and especially with Instagram, you must have had this question several times, right?
And don't think that it's a silly question, because it really is a point of great attention. Here at Rock Content we also always ask ourselves what would be best for our strategy.
Through some testing, we started to get indications that, despite what we previously thought, posts with hashtags in the captions perform better.
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Agora Pulse recently released a study on this issue and argentina email list 4.8 million contact leads helped us confirm this hypothesis.
The study analyzed more than 100 posts on 3 different accounts and resulted in a comparison between the comments in these two different places:
Despite a small difference in the number of comments and visits on the profile, we can notice the superiority of posts that have hashtags in the caption itself.
Instagram Hashtags in legend Hashtags in comment
Number of Likes 60.64 55.21
Average number of comments 2.84 3.39
Average number of profile visits 2.72 2.88
Scope 66 51
The results speak for themselves!
Posts with hashtags in the caption have a higher reach and like count, with 18% better results overall.
It is important to note that, in relation to the average number of comments, the account's own comment with the hashtags may have affected the result, making it higher.
Of course, it's important to do your own testing! In the end, it all depends on the focus of your social media strategy.
For example: if comments are a more relevant metric for you than reach and likes, then it might make sense to use hashtags in the comments. Otherwise, invest in putting hashtags in the captions themselves, which will also save you precious time.
But it's obvious that just paying attention to where you use hashtags isn't enough. You need to take a global look at your Instagram strategy.
So, I've put together some relevant content for you to understand more about hashtags and Instagram as a whole!