Since July 1, 2023, Universal Analytics has become history, and the era of Google Analytics 4 (GA4) has begun. For many web analysts and SEOs, this transition poses a significant change and challenge. We will explain the differences between UA and GA4, how to set it up correctly for Shopware 6, and which extensions can assist you in this process!
In this blog post, you'll learn:
How to switch from Universal Analytics to Google Analytics
The different tracking options jordan telegram screening and what GA4 events are
How to set up GA4 for Shopware 6
How to switch from Universal Analytics to Google Analytics
There are two ways to switch from Universal Analytics to Google Analytics 4. You can either upgrade an existing Universal Analytics property or start from scratch by creating a new GA4 property if no UA property was previously set up.
To upgrade an existing UA property, go to the Analytics settings in the "Admin" tab. There, you'll find an upgrade button for GA4. Clicking this button will take you to a settings page where you can start the upgrade.
Important: The existing Universal Analytics property, including all data views, remains unchanged. So, you don't have to worry about breaking or losing anything. However, data from the existing UA property will not be imported into GA4, meaning your data collection will start from scratch. The upgrade sets up a new GA4 property based on the setup of the existing UA property. If you're using gtag, Google Analytics will do this automatically for you. If you're using analytics.js, you'll need to make minimal adjustments to the tracking.