Now, I don't know about you, but when I look at the ecommerce industry these days, it feels a bit like we've taken Einstein's quote a little too literally. Are we stuck in a digital version of Groundhog Day, where every online store is a repeat of the last one? Let's dive into this.
The innovation gap in australia telegram screening ecommerce and its consequences
The last 5-7 years in the ecommerce industry have been a rollercoaster of Mergers & Acquisitions (M&A), changing priorities, and shifts in ideal customer profiles. But there's a glaring issue on this thrilling ride – a noticeable lack of meaningful innovation.
Most of the R&D budgets have been directed toward the technology that facilitates ecommerce rather than the ecommerce experience itself. The end result? A sea of sameness where 85% of online stores look and feel the same. It's like walking into a city where every building is a clone of the last one – sure, it's functional, but it's also boring and lacks personality.