To the German article
Open Commerce is more than just a buzzword. Ben Marks, who is a staunch advocate of this approach, knows this too. In this blog post, the ecommerce expert explains what he has come to appreciate about Open Commerce during his career and why the approach is so valuable for online commerce platforms and their users.
Rome wasn’t built in a day, and neither are ecommerce experiences. Much like city planning, crafting efficient, meaningful customer journeys involve a chain of decisions across numerous disciplines and an ecosystem of vendors. Early choices have an outsize effect on the experience you deliver to your customers.
customer-journey-and-channels
Ultimately the capacity to shape and grow these experiences over time comes back to one of the earliest choices: your ecommerce platform. When it comes to choosing a platform to help you create and convert opportunities while minimizing opportunity cost, open azerbaijan telegram screening commerce platforms like Shopware provide clear advantages over closed platforms. Furthermore, for businesses operating in the B2B sector, the flexibility and adaptability of open commerce platforms are crucial, making them an ideal choice for b2b ecommerce software, where customization and integration capabilities are often paramount.
Closed vs. open platforms
Closed platforms offer a “black box” core in which integrations and limited customization are possible through rigid configuration and predefined extension points. Black box commerce platforms are numerous and varied in their approach: Shopify, commercetools, and Salesforce Commerce Cloud are examples serving different markets and requirements. This approach isn’t inherently bad, but it is limiting.
Open platforms like Shopware are based on open source code and its inherently collaborative culture which allows merchants to build the exact experience their customers and teams need – without limitation. Everything – literally everything – is open for customization, extension, and integration. This is significant to merchants who must differentiate themselves from their competitors, deliver insightful & authentic experiences for their customers, and innovate their way to be future-proof.