Alongside page speed, other hugely important factors if you want to rank higher in Google search results are the content, its structure, and readability. Here, too, there are various tools and portals available that use SEO analysis to flag up optimization potential and highlight issues that will be penalized in the Google rankings. The Google algorithm has evolved continuously over the years, and rules on the relevance of certain areas have altered. In the past, good keyword density and properly maintained meta descriptions and meta tags were enough to guarantee a high ranking. Today, the AI is significantly more intelligent, recognizes the added value of content, and checks the technical structure of websites and online stores. An experienced Shopware agency can interpret errors and make the necessary corrections. Changes to what factors are considered relevant by search engines, SEO optimization by your competitors, and adjustments to your own store ensure that the ranking is subject to constant alteration. A professional assessment of these alterations is helpful when it comes to improving your ranking.
Stay up to date
Alongside the search engines’ constantly changing algorithm, another key factor affecting your online store’s ranking is the performance of its touchpoints. Interfaces to third-party sites, payment provider plugins, and legally relevant content must be kept up to date at all times. Payment methods that don’t work and other similar failings result in a high bounce rate, which could definitely be rated negatively by Google and other search engines. The server environment and the online store itself should be professionally managed to minimize the chances of an important feature failing.
KPIs can be used to measure the performance of your online store. It’s important for ecommerce businesses to
define clear goals from the outset,
set a timeframe within which each goal is to be achieved,
and identify factors that you can work on in order to achieve your goals.
Noteworthy KPIs include website traffic, traffic sources, the conversion rate, and the click-through rate.
And it’s all about the macedonia telegram screening mix: When evaluating the success of an online store, you should always look at a combination of several KPIs. High website traffic may seem like a good thing, for example, but if you don’t factor in the bounce rate, it’s not particularly informative. If the bounce rate is also high, you need to revise your content. A/B testing can allow you to identify helpful design options. Cleanly integrated tools such as Google Analytics offer insight into the KPIs and provide a basis for optimization in line with the goals you have set. Again, the expertise of an ecommerce agency will help you interpret the figures and draw up an appropriate course of action.