If you’re aiming for a worldwide audience, you may decide to forego using an Easter theme at all. To play it safe, you could choose a colorful spring theme with natural elements like trees, flowers, trees, or animals instead. After all, even if some of your customers don’t plan to celebrate Easter, they may still intend to take advantage of spring sales.
In fact, If you base your Easter campaigns around spring, you can continue to use your designs well after the holiday has concluded.
With that said, if Easter works for your product or service, embrace it. Or you can A/B test it out by building different segments within your audience indonesia telegram screening and send different themes, subject lines, or discounts to each audience segment and see what works best.
Demographics: segment your audience by factors like location separating your audience by factors like location and age
New customers: offering a discountfor their first order is a great way to encourage them to buy
Loyal customers
2. Get your timing right
Easter is a hugely popular holiday, which means that shoppers will be peppered with offers during that period. To capture their attention with your campaigns, make sure to send them in advance. Even though some people will place their orders at the last minute, our stats show found that.