33. Outbound Link Topic: According to the Hilltop Algorithm , Google may use the content of the page you link to as a relevance signal. For example, if you have a car page that links to a movie-related page, this may tell Google that your page is about the movie Cars, not cars.
35. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page, it won’t rank either… or might not be indexed at all.
36. Mobile-Friendly Update: Often referred to as “ Mobilegeddon ,” this update rewarded pages that were properly optimized for mobile devices.
37. Mobile Usability: Websites that are easy for mobile users france mobile database to use are likely to have an advantage in Google’s “mobile-first index.”
38. “Hidden” content on mobile: Hidden content on mobile devices may not be indexed as much or may not be weighed as heavily as fully visible content. However, Google recently said that hidden content is fine. But in the same video it also said: “…if it’s critical content, it should be visible…”
39. Useful “supplemental content”: According to the now-public Google Ranking Guidelines document, useful supplemental content is an indicator of page quality and therefore Google ranking. Examples include currency converters, loan interest calculators, and interactive recipes.
40. Content hidden behind tabs: Do users need to click a tab to reveal some content on the page? If so, Google says that content “may not be indexed.”
41. Number of Outbound Links: Too many dofollow outbound links can “leak” a page’s rank, which can hurt that page’s ranking.
42. Multimedia: Images, videos, and other multimedia elements can serve as content quality signals.