They bought recently, buy the most frequently, and have the largest orders. They are the top 1% of your customers (top 0.8% to be percise).
For them, you’ll want to treat them special and entice them to continue their behavior.
Make sure you’re communicating with them regularly, both automatically (e.g. newsletter) and manually (e.g. 1-off email). They also make great segments for targeting audience-based advertising (e.g. Facebook Lookalikes)
VIP (RF)
VIP (RF) customers are your most loyal customers. They have made the most purchases and have been recently active.
For this segment you’ll want to cayman islands telegram screening make sure they are getting your newsletters and regular offers. This segment isn’t rated on the size of their purchases so you’ll want to use your normal incentives to increase their order sizes (e.g. Free Shipping over X).
Whale (FM)
Whale (FM) customers are your customers who have spent the most in your store based on the frequency of their orders (that’s the F part). They are customers who consistently place large orders or placed such a huge order that it overshadows their smaller orders.
For this segment you’ll want to treat these customers special and entice them to continue placing large orders. Give them special access, dedicated customer service, or even large order discount codes. They also make great segments for targeting audience-based advertising (e.g. Facebook Lookalikes).