Email Marketing is easily shareable because anyone can easily share with their friends, family or colleagues. It also helps in increasing brand awareness of businesses. With each email sent to customers it exposes the business and brand to the customers and it also reduces the time and effort of the business.
Email marketing also helps businesses to promote mailing address example philippines their campaign and to monitor the results through real time data that how many people are actually looking into it. The main objective of Mailigen was to increase the Email open rate through sending emails to their subscribers. They wanted to check how many people actually view their email and they wanted to increase it. Their target was to increase the open rate with 20 to 29 percent by resending emails from 10 to 20 percent.
Marketing Campaign
To increase the email open rate with 20 to 29 percent they started targeting their subscribers through behavioral segmentation. They used this simple technique which most email marketers don’t use. Behavioral Segmentation is a technique of distinctly grouping all the email subscribers and to create relevant messages for them on the basis of collected user data like content types preferred by selected groups, email open time, response time, and etc.