“There are no obligations whatsoever.”
It is also important that the interested party knows:
“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”
“This is totally guatemala telegram screenin non-binding.”
Mistake #3: The “how” and “where” are not clear.
It must be so clear that a chimpanzee can carry it out.
( David Ogilvy : 7 Lessons from the Marketing King)
Therefore the call-to-action is:
"Contact us"
or
"Contact me here"
Total nonsense, because I think:
"Okay? Contact me? How? Should I call? Should I email? Text?"
-“ or maybe send a carrier pigeon? “-
How should I contact you now?
Therefore, write it very precisely by saying:
"Send your tax question..."
That means it must be a tax issue .
Not easy:
"Hello, how are you?"
Next, to exactly which email address:
"[email protected]"
and then what will happen:
“We will respond within 24 hours.”