Pay attention to the last sentence in your paragraph. It is the springboard to the next paragraph.
23) Forget the “Have-in-Common” entry
I always warn against this entry – and so does William Zinsser.
It goes something like this:
"What do Bruce Willis, Adolf Hitler bosnia and herzegovina telegram screening and Gerhard Schröder have in common? They love beer."
I don't know if that's true - I just thought of this introduction. The problem with this introduction: It's used so often that it seems boring, long-winded and very artificial.
Get rid of it.
Beginners tell a story from A to B. From left to right. From morning to evening.
The professional immediately enters in the middle:
“The man in black fled across the desert, and the gunslinger followed.” – Stephen King’s first sentence in “The Dark Tower”
According to Stephen King, one of the best sentences he ever wrote.
25) Finish on a high note
Too many items end up like five-year-old chewing gum: tough, chewed, tasteless.
Put at least as much thought into the last sentence as you did the first.
Because the last sentence is the one that is most likely to be remembered – this is called the recency effect.