Step 3: Choose a USP
USP stands for “Unique Selling Proposition” and means something like unique selling point.
You won't be the first to write about family, fitness or marketing.
That’s why you need to differentiate yourself from the other blogs out there.
Don’t start a “me too” blog.
Be unique.
How?
Through just one characteristic.
I often see homepages with 10 bullet points :
“Here you will find
– inspiration
– motivation
– tips for everyday life
– ideas for your calling
– wisdom about money
– …”
This is not a unique croatia telegram screening selling point, it is a catastrophe.
A unique selling point is always in the singular.
Singular. Not plural.
So choose one quality that sets you apart from the others.
Back to our examples:
Niche: Marketing, Topic: Social Media Marketing, USP: Smart Social Media Marketing for Small Businesses
Niche: Family, Topic: Travel for Families, USP: Travel for Families with only 500 Euros.