But a roastery already knows about coffee.
They know how coffee works.
They are very good at their business, so they know everything about coffee.
For this reason,
But how can I lure them?
The area they are not yet very good at is marketing and making money.
Where I then say, for example, industry reports on how you can increase your ROI , how you can get customers online and how you can be found better locally and have more authority in your city.
I would put together a kind of report, including industry figures.
Of course I would do a lot of research.
Many freebies, lead magnet offers are very lazy, they don't make the effort.
They cobble it together quickly and hope it works.
Here at these roasteries, yes, that doesn't work.
They already have an idea.
You can't fool them.
That's what I always afghanistan telegram screening say anyway:
Never try to rip off your readers.
The reader is always smarter than you think.
Therefore, always be honest , transparent and put in a lot of effort.
Then I would put the whole thing together.
They would download this report.
What then?
Wow, yes, everything Walter is saying makes sense.
I can do online marketing , I can do content marketing even as a roaster.
(Worth reading: The 1,000,000 € Content Marketing Strategy for Entrepreneurs )
I can do local SEO , I can do online SEO for the entire German market and so on.