This made the owners of the oil powerful and rich.
But in our modern society, one resource is the scarcest: attention.
Because everything demands your attention.
And it is limited.
Attention = lifetime.
Back then, people didn't know what to do with their attention.
Today it is the other way around: your attention is tapped at every corner.
Because we have learned to multiply everything: money, food, technology.
But you can't increase attention.
That's why it is so valuable.
And that's why I'm in the attention business. Because that's the new oil and I want to become the biggest oil baron in Germany.
Plus:
On the other hand, I have to control, focus austria telegram screening and use my attention correctly if I want to continue to belong to the focused 1% rather than the distracted 99%.
Focus is the reason I have a 4-hour workday (and because I have a content terminator
6) The most valuable skill on the planet
Purely theoretically:
If you can convince others to do something for you, you will never have to do anything yourself again.
And so the most valuable skill on this planet is the ability to persuade.
That’s why I’m a fan of copywriting – it’s about persuading people with the written word.