But do I actually fit here as a brand?

[jrineakter]

Some people just wave it off. Not for me. What is this nonsense?! Others are excited. 69 percent of TikTok users are between 13 and 24. And there are a lot of users. 800 million people worldwide. 100 million of them live in Europe and open the app at least once a month. 10.7 million Germans use TikTok. Twice as many as a year ago.

Ban debate in the USA, data protection debates

TikTok has become a relevant player in the field of digital marketing. Numerous companies have launched campaigns, placed advertisements and set up their own accounts here: from discount stores to luxury brands, from car manufacturers to jeans manufacturers.

TikTok lists more than 80 use cases on its own business website under the Inspiration section . And the possibilities for a brand to interact on the platform are manifold: from classic video advertising either in the feed or directly on the user's screen when starting the app to your own hashtag challenges or so-called "branded effects" using augmented reality technology. TikTok offers an overview of all forms of advertising here .



It's worth taking a look at a recent article on Forbes: 9 Ways To Decide If Marketing On TikTok Is Worth The Investment . The nine questions begin with exactly that, in keeping with the australia whatsapp number data target group: Is my intended target group on TikTok? If that's not the case or not yet the case, then you should perhaps just wait. Just not too long. Facebook was also only for college students in the beginning and then aged quite quickly. Incidentally, the Chinese TikTok counterpart Douyin has the most users over the age of 50, reports the Tagesschau .

In fact, TikTok is now much more than just dancing teenagers. Andreas Sandre, who works at the Italian Embassy in the USA, has created a list ( Digital Diplomacy on TikTok ) with more than 400 TikTok accounts, including heads of state, the United Nations, numerous NGOs such as the Red Cross and others. Journalists are also becoming more and more active on the platform. Here is a list of more than 160 media companies and journalists worldwide.

And what’s the deal with ketchup?

Well, Halloween. Heinz Ketchup came up with the following idea for TikTok: people have ketchup at home, ketchup looks like blood, let's just start a challenge with the hashtag #HeinzHalloween . According to TikTok, videos with this hashtag were viewed 3.1 billion times over the weekend. And that was certainly not just because of the chance to win one of 570 bottles of the original Heinz tomato blood ketchup. The app is simply entertaining. And it seems that teenage fun on Halloween has often turned into a family event. One more reason for the brand to pay closer attention and get involved in the future.

What options there are, what the first steps could look like and how to start an advertising campaign on TikTok is what the digital workshop with Marcus Bösch is about .