Links within unique main content are more important than boilerplate links.
Similarly, SEO experiments have found that links hidden within expandable tabs or accordions (via CSS or JavaScript) can carry less weight than fully visible links, even though Google says they fully index and weight these links.
3. High-ranking links in main austria number data cast more powerful votes.
If you had a choice between 2 links, which one would you choose?
Prominently placed in the first paragraph of a page, or
One was placed below several paragraphs.
Of course, you'll choose the link that visitors are likely to click on, and Google will want to do the same. Google's Reasonable Surfer Patent describes ways to give more weight to links that it believes people will actually click on, including links placed in more prominent positions on the page.
Matt Cutts, the former head of Google's Webspam team, once famously encouraged SEOs to focus on the first link on the page, and not bury important links. ( Source )
4. Links with relevant anchor text can be of greater importance.
Google’s Reasonable Surfer patent also includes the concept of giving more weight to links with relevant anchor text. This is just one of several Google patents where anchor text plays a significant role.
Links in the main content cast more powerful votes.
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