If brand safety is not done well, on the other hand, the consumer creates objections to the company and the service based on image problems. Preventing loss of money Another extremely important issue is the quality of the investment. Brand safety actions help prevent spending from being directed to ads on sites that do not bring a positive return.
In other words, they help prevent ads from being displayed algeria whatsapp data to the wrong people, consuming the amounts invested. In return, these protection approaches help the company to truly optimize the segmentation of its advertising. This way, campaigns will be effective in moving people further down the funnel and achieving the main objective. The loss of money involved in associating with sites that incite crime and morally questionable issues occurs in different dimensions.
One of them is the lack of return on investment, due to being positioned on sites where people may not be interested in advertising. Another is the negative impact of the image damaged by this relationship. What are examples of the need for brand safety? The term brand safety has existed and been relevant since the beginning of the 2000s. However, with the US elections, the debate became more heated, as the term fake news began to be discussed more frequently.