Why is duplicate content relevant for SEO?

[Shishirgano9]

Search engines strive for the perfect customer journey .
They want to deliver optimally and achieve the best results in the shortest possible time .
This background makes sense for the business model: search engines try to provide their users with the most unique content possible. Duplicate content contradicts this uniqueness. If a search engine, a Googlebot, does not understand the specific connection between identical content, it decides for itself which of the results it will ultimately display in its search list. This can also cause pages to disappear completely from that search list.

However, if both domains remain valid, valuable ranking 99 acres database potential can be lost. Search engines place their own index decisions far behind SEO-optimized and cleanly indexed websites. The uncertainty as to whether the non-original content really fits just one query leads to this approach.

It really becomes harmful to SEO when a search engine bot considers duplicate content to be an attempt at fraud and then demotes the website in the search results .

Causes of internal duplicate content
A distinction is made between internal and external duplicate content: Internal DC refers to content on a domain that can be accessed via multiple URLs. This is almost always done by adding an additional word, a category name, to the web address. A supplementary assignment, so to speak.

In web shops, the phenomenon occurs, for example, due to the different click paths to a product.
If clicked directly, the URL ends with: .de/produkt1
However, if selected via a category, the same page appears under an additional URL, su
However, duplicate content is created in many other internal ways.