Basic approaches to reactivation

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There are many different approaches to reactivating subscribers, but there are three main ones:

Automatic reactivation - at a certain point, after some time, triggers are triggered. For example, if the user has not visited your site for 2 months or has not made purchases for 3 months. But here it is necessary to clearly analyze which triggers worked and which did not.

Manual reactivation is carried out if you have Wuhan cell phone number list found "sleeping" users in the subscriber base. Manual reactivation can be done at any frequency, but it is better to adhere to certain time frames and carry out this action once a year or a little more often.

Special CRM project - suitable for large user bases and requires certain financial investments.
Algorithm for reactivation
Each company will have its own requirements and entry conditions, but there is a scheme that, if followed, will surely help you reactivate your users. It is best to start with manual reactivation to understand how it works. Below are the steps.

Step 1 - define the main goal. In most cases, this is to return users' interest in reading your emails or resuming purchases.
Step 2 - you need to assess your available resources.