E-commerce websites - Top 10 tourism sites

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E-commerce websites - Marketplace traffic trends
Audience analysis: demographics
When analyzing the audience of the largest marketplaces in Spain, we observed a situation that is not repeated in any other sector under study.

The audience of Amazon and AliExpress is mostly made up of men - 53% and 56% respectively.

However, El Corte Inglés's audience is female - 55% of visitors are women.

In all three cases, the 25-34 year-old sample represents the largest audience.

marketplaces, which are becoming the great dominators in terms of online traffic. Amazon, El Corte Inglés, Aliexpress or Ebay continue to increase their power in our electronic commerce as they incorporate new sellers and types of products. Everything indicates that this leadership will continue to grow in the medium term.
On the other hand, tourism is the other great protagonist of this study. Online shopping for trips, hotels, restaurants... has been the real driving force of Spanish eCommerce for years and websites such as Booking or Tripadvisor are the only ones that manage to reach the traffic figures of the big ones. marketplaces. It actually makes a lot of sense, as these two companies are kind of like the marketplaces for the tourism sector."]

Tourism
According to data from the World Travel and Tourism Council , the tourism sector is one of the largest in Spain.

In fact, it is the sector that contributed the most money to the Spanish economy in 2018 - 176 billion euros.

Although they do not sell physical products, we have decided to include this category as well, given that this sector has a great specific weight within e-commerce websites in Spain.

Market leaders in terms of traffic are Booking.com and TripAdvisor, with 15.6 and 11.5 million traffic in October in Spain respectively.

Scyscanner is ranked third with 3.6 million traffic.


The table shows data for the 10 websites with the most traffic.

It is clear that the distribution of traffic between devices in the sector is uae phone number list clear - in all cases the mobile traffic share is over 85%.

Tourism: traffic trend
If we analyze the traffic trend of the three domains with the most traffic in the tourism industry, we get some quite interesting results.

As the holiday season in Spain is usually in the summer, you can see in the graph how much growth there is in these months on Booking and TripAdvisor.