What is thought leadership content?

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Thought leadership itself is one thing, thought leadership content is another, and actually requires a different set of skills. Essentially, thought leadership content is the visual representation of these ideas created in an easily digestible format.

It can be anything from starting a speech to email newsletters, reels and TikToks to a simple quote shared as an image.

The content itself is meant to stir discussion or make a claim.

This isn’t to say that you can make any claim and it’s considered thought leadership content. True thought leadership content has been refined considerably.

At its core, thought leadership is about building credibility and influence italy phone number list through the quality and relevance of your ideas, especially when it comes to your own personal experience. It’s not about self-promotion but rather about contributing to the collective knowledge and advancement of a particular field.

Thought leadership content points out trends, commonalities, and overlooked insights about widely held and accepted beliefs in a way that’s easy to understand and highly digestible.

It might look simple and created without much thought, but it’s actually the opposite.

The best way to get a feel for what thought leadership content is when compared to normal, everyday educational content, let’s look at some examples.