This is the name of the product or the essence of the offer

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Triggers.
Short phrases-hints push to action on a subconscious level: hurry up in January, crazy discounts, every second check wins, new product of the season, etc. Their infusion should be limited so that the main idea is not lost.

Triggers often include opinions/comments from famous people, statistics, or consumer reviews.

Slang forms and specific vocabulary of Tunisia cell phone number list the target audience.
You need to speak to people in a language they understand. When you are one of them, you inspire more trust.

Example 1.
The arbitrator felt cramped at home, he set his sights on the bourgeois GEO. If he goes there with his "accent", then, most likely, he will be perceived as an outsider or an eccentric, or not understood at all.

Only by engaging in the normative vocabulary of the target audience can you count on maximum profit.

Example 2.
We want to break into a certain age, professional or social category. We will have to "pick up" the appropriate vocabulary on forums, in networks, chats.

It is unlikely that a serious person will take into account the words: cool, yummy, hug. Give him a business language with logic and numbers: brand, original, exclusive, technology, quality, novelty, etc.