How can you use skills or actions in your business?

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And behind Uber, many other brands have made use of this possibility, some in very creative ways .

For example, the well-known pet food brand Purina has developed a skill that answers questions about dog breeds. Thanks to this skill, people who are thinking about incorporating a dog into their lives can find the most suitable breed for their circumstances and needs.

In this way, Purina fulfils a need of users potentially interested in its product, promoting itself in an indirect and non-invasive way.

Another example is the mineral water brand Bezoya, which provides users with a skill that calculates the amount of water you need to drink based on your sex and weight.

It also allows you to set reminders so you don't forget to drink water and reach the recommended daily amount.

Examples of brands that have created “ Google Actions ” include McDonald's and its action for ordering food, or Mundo Infantil, the most viewed online animation channel in Spanish on YouTube, which has created an action for singing as a family.


Companies that want to take advantage of this new space will have to find the best way to make it easier and simpler for users to use their daily activities and contacts with the brand.

This is the common characteristic of skills and actions: brand content has australia phone number list to be truly useful to the user, provide value, and this has to go beyond the cliché.

How you do this will depend on the type of business.

It must be sought taking into account two basic ingredients: usefulness to the user and creativity.

The goal is to find a way to build your brand's reputation in this new space without trying to sell a product.

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Here are some possible ways to focus your skill or action :

Make it easy for people to buy your products or book your services
For example, if you own a restaurant, you can create a skill or action that allows people to reserve a table or order food delivery using only their voice.