They differ in the design of distribution strategies

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4.- Manipulation
Products are manipulable, whereas most services are not:

Products are returnable.

The production of products can be massive and not all services can be offered on a general basis.

There are adjustments between supply and demand, so that more or less products are produced depending on this. Again, not all services are suitable for mass supply.



Some services are a one-time experience and cannot be returned or mass produced.

5.- Perishables
While products can be stored and saved, it is impossible to do this with services.

For example, no one can save a car wash service, they can only japan phone number list keep the experience and the result of the clean car.

Product marketing mix vs. service marketing mix
You should keep in mind that there are differences between the product marketing mix and the service marketing mix. We explain them below.

In the case of products it is something like this:

Product
Is the product really a necessity for your audience?

What value do you offer that your competition doesn't?

Price
It is not only what the customer pays, but also the company's profits.