The Science Behind Successful SMS Lead Generation

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A great choice if you want to add a special touch to your emails. These are the best fonts to use in emails Avoid custom fonts in emails You might be tempted to use custom fonts to accentuate your style or hold readers’ attention. In any case, it’s vital to remember that if a particular email client doesn’t support your custom font, it will be substituted with a default typeface. Here’s the list of default typefaces for the most popular email clients: Gmail — Arial; Microsoft Outlook — Calibri; Apple Mail — Helvetica.

Here’s how a font can look when an email client doesn’t support australia whatsapp data it, or “render” it correctly: This is an email with the custom “Great Vibes” font for the heading and the regular Arial font for bullet points: How the font Great Vibes looks when it "renders" - or appears - correctly. The best fonts for emails will look good no matter what email client you view them on. Custom fonts don't always work. Here’s how it renders in Gmail: How the font Great Vibes looks when it "renders" in Gmail Here’s how it renders in Outlook: How the font Great Vibes looks when it "renders" in Outlook Here’s how it renders in Apple Mail: How the font Great Vibes looks when it "renders" in Apple Mail Sometimes, email clients may render a custom font correctly.

You never know which fonts will be replaced with the default ones and which will render correctly. So, you need to test them. Email typography best practices Size matters An unsuitable font size can ruin an email campaign. An overly large typeface will look oppressive and disarranged. A tiny font will make recipients squint to read it. We recommend choosing 22-28 px for headings and 16-18 px for an email body for both web and mobile users. Don’t forget to send yourself test variants to make sure they look appealing and display properly.