Which channels are preferred?

[Shishirgano9]

In this interview with Carsten Lange you will also find a strategy list for the digitalization of marketing, sales and customer service:

Tackling digitalization: Steps from the current state to the digital roadmap

There is even more reading material on these pages:

Customer Relationship Management (CRM) – With a CRM system, you can plan, control and implement all interactions with your customers.
Digitalization of business processes – opportunities for new business models, more efficient economic activity and a better quality of life.
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Digital Transformation – Home LANGEundPFLANZ digital GmbH. Benefits of HubSpot Salesforce Integration
by Carsten Lange , on October 24, 2023


Benefits of HubSpot-Salesforce Integration

HubSpot and Salesforce are two of the leading CRM nurse database platforms on the market. Both offer powerful features to help businesses succeed. Many companies work with both platforms: to achieve their full potential, they should be synchronized with each other. Read this article to find out why data synchronization between HubSpot and Salesforce is so important for companies and what benefits it offers.

Why should you sync HubSpot and Salesforce?
Against data silos and for optimal data management : The integration of HubSpot and Salesforce allows companies to avoid data silos and create a seamless connection between marketing and sales. By synchronizing both platforms, you have access to a centralized system where all information about contacts, deals and customers is stored.

The 5 most important advantages of the HubSpot-Salesforce integration:

Avoid duplicates : Data synchronization eliminates duplicates by merging information from both platforms. This way, you only ever have one record per contact or company, avoiding confusion and errors.

Improve data quality : Synchronization automatically updates missing or outdated information, resulting in higher data quality. This means you always have the most current and correct information about your contacts and customers.