Check your status with our detailed checklist!

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Editing or updating data is just as easy as exporting it. The GDPR also requires this with regard to potential customers.
Here, too, you have the option of updating the address or email address of a lead or customer with just a few clicks if it has changed.

Compliant and GDPR-safe?

Implementing GDPR - Checkpoint 3:
Terminating a customer relationship
Set up unsubscribe and email preference options
Just as the data subject has consented to the use of their data, they line database can also withdraw this consent at any time. For this purpose, every marketing email you send with HubSpot is automatically equipped with an unsubscribe button.

This allows recipients to be removed from your email distribution list with one click. Your recipients can also use email preferences to specify which types of emails they would like to receive and which they would not.

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HubSpot and GDPR: Future-proof implementation
In addition to improving and simplifying existing GDPR-compliant functions, HubSpot is continuously developing further measures for the legally compliant use of personal data.