Assets with additional information

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generally highlights further information about your products and services
without users having to click through to your website.

Are there certain features of your company or your services that are unique? Use them to convince potential customers and think about which brief details you could use to enhance the ad text and make the ad more convincing. Use all of your unique selling points!

Assets with additional information are > an additional amazon database line of ad text that is divided into short sections (snippets) of up to 25 characters. < The ad title remains the center of attention because snippets are not underlined with links.

Focus on standard services, such as no contract commitment or free shipping . And mention aspects that are new to the user. Duplication with the ad text is counterproductive. If the ad already contains all the relevant information, the extension will not be displayed.

Google notes on using assets with additional information:

Formulate them as bullet points rather than sentences.
Provide specific information, such as available sizes and prices.
You must create at least two pieces of additional information.
A maximum of four are displayed.
Example of additional information

Source: Google Ads Help

#5 Ad extensions with lead form
designed to collect information from your potential customers.
If your goal is to connect with leads, you need this asset.

Whenever an ad is supposed to generate leads, you need your contact form. Google lets you fill it out with up to 10 questions. The image in the ad finds the asset via CTA (call to action). With dynamic ads, your form can be displayed whenever someone taps on your ad.

example of lead form

Source: Google Ads Help

#6 Call assets
Intended to offer potential customers an immediate opportunity to contact them.
Ultimately, the conversion rate should determine their use.

Do your customers prefer to buy over the phone? - Even more so than online or via the website? Then the call extension is a must for you. Google even offers a way to track your conversions.