For example, if you run an e-commerce store, you can offer a coupon code if a visitor lingers. Maybe they weren't interested in the price of the product, but now that they have a better deal, they might buy.
As we explain in our own Hello Bar pop-up, most of your visitors won’t stay with you. They’ll “bounce” before converting. You want to attract them back.
Value is subjective. What one person considers valuable, another person considers waste. That’s why it’s important to know your audience if you want to reap the benefits of conversion rate optimization.
Think about your target customer. Picture him or her in your mind. Make a list of wants, needs, desires, circumstances, and frustrations. What would convince them to sign up for your email list, buy your product, subscribe to your service, or attend your webinar?
Buyer personas are very useful tools. You probably have several of them, so you need a crafty offer student database for each one.
Budget-conscious Brenda might appreciate a coupon code, while Rushed Ross might prefer a template or other tool to help him get things done faster.
You can also use the slow-build technique. In other words, your first offer may not be the final offer.
With Hello Bar, you can ask people to subscribe to your email list. Mention that subscribers receive free weekly tips.
Then add an exit intent popup that invites visitors to re-subscribe. This time, sweeten the pot. Offer people who sign up a limited-time coupon code.
Use great pop-ups to generate more leads and drive the most traffic to your website
Most pop-ups don't work. There are several reasons.
First, they're annoying. It's kind of like those people who stand on the side of the road waving signs or placards at passing traffic. We mostly ignore them because they're annoying.
But maybe one of those signs caught your attention. You needed whatever service or product was being advertised, and the offer was too good to pass up. Suddenly, the annoyance becomes a blessing in disguise.
Pop-ups also don't work because they don't really grab visitors' attention. They're boring, irrelevant, or unattractive. People just ignore them.
Knowing this, you can create a pop-up that works. Make it visually appealing and don't waste visitors' time with an offer that won't resonate.