Responding to digitalization and new marketing strategies

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Seven-Eleven's global expansion will continue to be an important factor driving the company's growth , and by leveraging the characteristics of each market and implementing strategies that are rooted in the region, Seven-Eleven is expected to achieve further growth.

As digitalization advances, Seven-Eleven is focusing on developing new marketing strategies.



In particular, emphasis is being placed on an omnichannel strategy that combines online and offline , which enables customers to have a consistent purchasing experience regardless of the channel they use, and is key to increasing customer satisfaction.



Seven-Eleven has developed its own app to provide customers with personalized services. Through the app, customers can pre-order products, take advantage of special offers, and use the vietnam telegram data recommendation function based on their past purchase history, providing customers with a more convenient and personalized shopping experience.



The introduction of cashless payment is also progressing.



At Seven-Eleven, payment can be made using credit cards or smartphones, allowing for quick payment and reducing waiting time at the register, improving convenience for customers.



In addition, Seven-Eleven is implementing marketing strategies that utilize digital advertising and social media in an effort to attract new customers, primarily younger generations .

However, as digitalization progresses, Seven-Eleven also needs to focus on security measures, and is required to strengthen cybersecurity, including the management of customer information and the prevention of unauthorized access. In addition, increased costs due to digitalization are also an issue, and measures to maintain efficient operations are required.

Going forward, Seven-Eleven is expected to aim for further growth by strengthening its new marketing strategies that make full use of digital technology and expanding its touchpoints with customers.

Understanding the success of Seven-Eleven! A summary of the convenience store industry's marketing strategies using 3C analysis

From the perspective of 3C analysis, Seven-Eleven continues to maintain its competitive advantage through product development that meets customer needs, a strong logistics network, and a high-density store network that utilizes a franchise system .



From a customer perspective, our product lineup that meets diverse needs is highly regarded, and even in a competitive environment, we are able to demonstrate strengths that other companies do not have.