Email marketing campaigns are not one-dimensional. There are different types of email campaigns. Each type is suitable for a specific purpose. In this section, we will explain the five main types of email marketing campaigns.
1. Welcome emails
Welcome emails help you introduce your brand to new subscribers, customers, and prospects. They are usually short and actionable. You can use welcome emails to educate subscribers about your brand.
Check out the Xero welcome email.
Welcome email (2)
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When sending a welcome email, you can also include a discount or offer that the customer might ios database be interested in. Since welcome emails help make a first impression, it's important to create engaging and relevant welcome emails.
2. Newsletters
Newsletters are typically non-promotional. After sending a welcome email, you can now share updates, industry news, and other useful general information about your brand to further engage your subscribers.
Check out The Nerdy Farm Wife newsletter.
Nerdy Farm Wife
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Unlike most other types of email campaigns, newsletters are not sent very frequently. You can send them weekly or monthly.
3. Promotional emails
You can reach your potential customers by creating impressive promotional email campaigns.
Promotional emails should always include a clear call to action that encourages readers to take action. You can also include a limited-time offer or discount in promotional emails. Check out this promotional email from Marriot Bonvoy.
The secret to the best prices
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These emails are directly aimed at driving sales and increasing product awareness. Given this, promotional emails should offer clear details about products and services.
To make them more effective, you should embrace personalization. This ensures that each subscriber receives product recommendations that are relevant to them.
4. Abandoned Cart Emails
When people browse products and services, they may add products to their cart but do not complete the checkout process.
Abandoned cart email campaigns help businesses remind people about the products in their shopping carts. Here is an example of an abandoned cart email that reminds a user to complete their purchase.